Other Name: Beet-It organic placebo International Journal of Sport Nutrition and Exercise Metabolism Beetroot juice lowers blood pressure and the O2 cost of exercise” Jones et al (2015) – University of Exeter, UK, Nitrate supplementation enhances the contractile properties of human skeletal muscle Lansley et al (2011) - Dietary nitrate supplementation reduces the O2 cost of walking and running: a placebo-controlled study, American College of Sports Medicine, University of Exeter, UK. Consistent nitrate. That’s why Beet It Sport is the clinical standard, used … Expect the latest stories, offers and a healthy dose of pressed juice! Leicester City win the English Premier League and BBC reveal that Beet It was part of “the secret science” behind Leicester’s remarkable triumph. Department of Applied Physiology & Kinesiology, Centre for Exercise Science, University of Florida, Inorganic nitrate supplementation lowers blood pressure in humans – role for nitrite – derived NO We had the pleasure of interviewing one of the greatest physiologists in the UK. England Rugby trials our concentrated beetroot juice (prototype Beet It shots) with positive feedback. McMahon et al (2016) – University of Queensland, AUS, Beet Root Juice: An Ergogenic Aid for Exercise and the Aging Brain The patients received nitrate-rich beetroot juice (∼16 mmol nitrate per day) and placebo in 2 treatment periods of 7 days each. Cermak et al (2012) – McMaster University, CAN, “A toast to health and performance! Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research. European Journal of Applied Physiology Beet It Sport Nitrate 400 shots deliver a consistent 400mg dose of natural dietary nitrate per 2.4oz shot – the only concentrated beet juice product on the market to deliver an optimal dose of 400mg dietary nitrate per serving (Gallardo & Coggan 2018) Wylie et al (2013) – University of Exeter, UK, Dietary nitrate supplementation improves team sport-specific intense intermittent exercise performance Posted on December 27, 2020 by Rita Sommers-Flanagan. There's nobody quite like Eddie. We encourage all third-party scientists who use Beet It shots in their research to avoid using animals in laboratory experiments. Each shot will consist of 1x70ml nitrate-depleted beetroot Placebo shot (~0.003mmol of nitrate; Beet It, James White Drinks Ltd, Ipswich, UK). Maughan et al (2018) – IOC consensus statement: dietary supplements and the high-performance athlete, British Journal of Sports Medicine, St Andrews University, UK. Placebo Comparator: BR Juice Placebo and Exercise Training Subjects consume 70 ml of Beetroot Juice (Beet-It Stamina Shot; Placebo) to assess acute effects of beverage supplementation at the start (between Testing Visits 1 & 2) and at the end of the trial (between Visits 3 & 4). Geraint Thomas wins the Tour de France – Geraint is supplied Beet It Sport shots. Beet It fuels the Rugby World Cup - seven of the top ten international rugby teams use Beet It Sport ahead of the Rugby World Cup in Japan. Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume Beet It Sport is part of James White Drinks, which for over 30 years has been tasting, testing and experimenting to bring you the most natural and delicious range of juices. Nitrate and nitrite content of beet juice products marketed to athletes Beetroot juice is high in nitrates, a chemical when ingested is … Hypertension Physiology & Behaviour Beet It Sport Shots and Bars deliver consistent doses of natural nitrate. Half the participants received Beet-It containing 560 mg of nitrate; the others received a placebo Beet-It with very little nitrate. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg). Beet It Organic beetroot juice is blended with 10% apple juice to smooth the earthy aftertaste of beetroot and with less sugar than your standard fruit juices, a glass of beetroot juice provides an even more enriching start to the day. What other interests in sport do you have? Beet It Sport is used by an extraordinarily high percentage of the worlds sporting elite; including teams in English Premier League, Spanish La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes from a range of sporting disciplines. The researchers used a product called Beet-It, which is a British company that makes concentrated beet juice. Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving. Whereas with something like lettuce or spinach, you wouldn’t ever quite know how much you were giving and to consume 100g of spinach prior to exercise is not quite so straight forward as consuming say, 70ml of beetroot juice. Gallardo & Coggan(2018) – Indiana University Purdue University Indianapolis, US, Performance and health benefits of dietary nitrate supplementation in older adults: a systematic review In conjunction with the University of Exeter, we developed the placebo shot, which is an identical version of the Nitrate 400 shot (in appearance and taste), except the nitrate has been removed. Superbeets is a highly concentrated formulation of beets, rich in dietary nutrients and nitrites. Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research. Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. Wylie et al (2019) – Human skeletal muscle nitrate store: influence of dietary nitrate supplementation and exercise, The Physiological Society, University of Exeter, UK. Bailey et al (2009) - Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. Beet It beetroot juice is used by many competing athletes, including 4x gold medallist David Weir, who is quoted “as inexplicably using beetroot juice” by Boris Johnson in his Olympic Champions salute. Participants will be randomized to receive either beetroot juice or a beetroot juice placebo, as a dietary supplement, for 30 days. Share on Pinterest. Beet It shots are used in medical research as a natural source of dietary nitrate, and research ethics committees have approved for Beet It shots to be used for human trials without completing animal trials first. This is a double-blind, randomized, placebo-controlled, pilot study. Beet It Sport - beet your personal best with beetroot juice from James White Drinks, We're closed from the 24th December until the 4th January, and although. Beets are known to have antioxidant properties, which protect cells from free radicals. Nyakayiru et al (2016) – Beetroot juice supplementation improves exercise performance in soccer players, Nutrients, Maastricht University, The Netherlands, Coggan et al (2015) – Effect of acute dietary nitrate intake on maximal knee extensor speed and power in healthy men and women, Nitric Oxide, Washington University School of Medicine, US, Pinna et al (2014) – Effect of beetroot juice supplementation on aerobic response during swimming, Nutrients, University of Cagliari & Italian Olympic Committee, Italy, Burke (2013) – To beet or not to beet?, Journal of Applied Physiology, Australian Institute of Sport, Australia, Wylie et al (2013) - Dietary nitrate supplementation improves team sport-specific intense intermittent exercise performance, European Journal of Applied Physiology, University of Exeter, UK. Why do you use concentrated beetroot shots for your research? Wylie et al (2013) – University of Exeter, UK, Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists Over the last decade, our Beet It Nitrate 400 shots (specifically their 400mg natural nitrate content) have been used in over 300 independent scientific studies worldwide. The results appear in Nutrition Journal. Below are a list of papers that have been published on the subject of the benefits of natural nitrate supplementation.The represents a study which used Beet It. In the study, 16 recreationally trained men were randomly assigned to receive a pre-workout supplement (n = 8) or placebo (n = 8) throughout the duration of a supervised, periodized, 4-week training program designed to promote strength and hypertrophy. The IOC consensus statement of 20 world leading sport scientists, includes 12 published research papers, all using Beet It Sport Nitrate 400 shots. The players who drank two concentrated beet shots per day, on average, covered a 3.4 percent greater distance in a series of sprints at progressively faster … Benefits of Beets #6 — They Have Cancer-Fighting Properties. Beetroot juice has been used in a variety of different sports, different levels of competition, mostly with positive results. We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. There is strong science behind the use of beetroot to help endurance athletes... Holly Norton, GB Rower, 2016 World Champion . Below is a short list. Most of our beetroot juice is pressed and bottled deep in the Suffolk countryside at our James White Drinks factory. So it’s much easier to consume a liquid than a solid – especially if you’re an athlete and you’re due to train or to compete. Andy, when start getting passionate about Exercise and Sport Science? With my background as a runner myself, I think that’s the one that I continue to live vicariously through. The average distance covered in the test was 3.4 percent greater with beet juice than with placebo. Wightman et al (2015) – Northumbria University, UK, Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise In a world of marginal gains, that is significant. Why was beetroot the chosen vegetable? Many people know you as "@AndyBeetroot" online. Mo Farah receives delivery of Beet It shots to his home arranged by UK Athletics. Half the participants received Beet-It containing 560 mg of nitrate; the others received a placebo Beet-It with very little nitrate. It … Alternatively, please see below for the list of other retailers where you can find our Beet … Medicine & Science in Sports & Exercise When you are testing the limits of endurance, give yourself no excuses, Beet Your Personal Best! We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. Beet It Sport shots have been independently used for research in over 200 nutritional, medical and sports science institutes and universities, in more than 30 countries around the world. Sports Medicine This is the power of the placebo effect. Journal of Applied Physiology, University of Exeter, UK. NN Running Team athlete Eliud Kipchoge becomes the first man to run a marathon in less than two hours in Vienna - fuelled by Beet It Sport shots #NoHumanIsLimited. Those who consumed the beet juice drink showed improved function in the areas of the brain related to motor control, emotion, and cognition, compared to those in the placebo group. Over a 10 mile time trial, it was found that nitrate improved power output by 2.7% compared to the placebo conditions. 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